Google Ads & PPC Campaigning
Capture Immediate Buyer Intent Search
Show up when customers are actively searching for your service. We design search and YouTube campaigns that capture immediate intent, filtering out wasted budgets using advanced negative-keyword mapping.
What's Included
- Search, Display, Performance Max (PMax), and YouTube Ads
- Granular keyword match types and negative list mapping
- High-converting landing page design & copy scripting
- UTM tracking parameters and Google Tag Manager auditing
- Click-through rate (CTR) and Quality Score optimization
Our Action Plan
Keyword Audit
We research search queries with high conversion intent, filtering out low-value informational clicks.
Landing Pages
We design and write dedicated landing pages tailored strictly to match the search ad's value promise.
Campaign Launch
We segment budgets between target keyword sets, Performance Max, and search brand terms.
Negative Optimization
We scrub search term logs weekly to add negative phrases, preserving every rupee of ad spend.
Careable Services
Lowered Lead Cost by 40%How we configured target Google Search campaigns to generate qualified home nursing leads while cutting cost per click.
Service FAQ
What is the difference between Search and Performance Max?
Search ads target specific text queries. Performance Max is a Google AI campaign format that scales ads across Search, YouTube, Gmail, and Display networks dynamically.
How do you improve Google Quality Scores?
By ensuring high alignment between the search keyword, the ad copy, and the speed/usefulness of the landing page.