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150%+ Organic Traffic Lift & Steady Lead Flow at Sustainable CAC

Careable provides premium home nursing and elder caregiver services. They required high-intent leads from families seeking professional caretakers in Delhi NCR.

Campaign Channel: Technical SEO & Google Search Ads

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Duration: 6 Months

150%+Organic Traffic Lift

-40%Qualified CPL Drop

HealthcareIndustry Vertical

Delhi NCRService HQ

Campaign Context

Elder care requires high trust. We restructured Careable's web pages to rank for high-value organic search topics and ran search ad funnels designed to qualify intent.

Roadblocks & Challenges

✕High patient acquisition cost (CAC) on standard Google Ads
✕Thin content footprint unable to rank for organic search terms
✕Low customer conversion rate on slow, unoptimized landing pages
✕Need to filter inquiries for long-term care vs. hourly queries

SkyThrive Strategy & Levers

Rebuilt web pages on custom Next.js code, targeting a 95+ PageSpeed score
Created helpful elder-care informational guides to secure organic authority
Re-engineered Google Ads campaigns with tight negative-keyword filters
Created qualifying question fields on forms to prioritize long-term nursing leads

Campaign Impact

✓Achieved a 150%+ organic search traffic lift within 6 months of launch
✓Lowered the average cost per qualified caretaker lead (CPL) by 40%
✓Secured consistent weekly family signups for long-term nursing packages
✓Lowered overall patient acquisition cost (CAC) through organic search attribution

“SkyThrive Digital helped us scale our organic traffic with a well-structured SEO strategy that actually delivered results. Their landing page speed optimizations and targeted Google Ads generated quality leads at a sustainable cost.”

Vivek

Founder, Careable Services

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