Scaling a Wellness D2C Brand to ₹20L Revenue with 4X+ ROAS
Benefic Nutrition sells wellness-focused consumer products (skin, sugar control, sleep). The campaign mandate was simple: scale online purchases profitably on Shopify without allowing acquisition cost to outrun revenue.
Campaign Context
Benefic Nutrition sells premium wellness formulations. Scaling required a structured Meta acquisition funnel that targeted high-intent shoppers, combined with creative hooks designed to stand out in a congested health market.
Roadblocks & Challenges
- ✕High market competition in wellness and protein categories
- ✕Spikes in customer purchase costs (CPP) during high-spend testing
- ✕Low creative retention rate on cold social audiences
- ✕Need to build trust for a premium-tier health product
SkyThrive Strategy & Levers
- Implemented a Reels-first creative testing system using consumer UGC video reviews
- Segmented audiences into custom scaling hooks (skin benefits vs. sugar control)
- Set up dynamic remarketing funnels targeting cart abandoners with social proof overlays
- Optimized the Shopify checkout flow to reduce drop-offs from ad click to purchase
Campaign Impact
- ✓Generated ₹20 Lakhs in verified e-commerce revenue within 90 days
- ✓Stabilized Cost Per Purchase (CPP) at a highly profitable ₹220 avg
- ✓Acquired 3,000+ new social followers and generated 106,000+ organic video views
- ✓Scaled Meta ad spend from zero to ₹5 Lakhs while maintaining ROAS consistency
“SkyThrive helped us turn Meta Ads into a predictable sales channel. What stood out was the clarity of execution: sharper creatives, disciplined testing, and constant attention to purchase cost. The team did not just chase numbers; they built a system we could trust while scaling Benefic.”
Dr. Yashawant Kumar
Founder, Benefic NutritionWant to Scale Your Vertical?
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